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Snippets from 1910 Dramatic Mirror,
From the Theatre Section
The present time presents its problems in business, but the greater problem relates to the time to come.
…Two influences that have unquestionably depressed the theatre business are the motion picture business and the automobile craze. The motion pictures have grown constantly in popularity with many classes of the public. The result is directly seen in the falling off of the patronage of the gallery and the cheaper priced theatres and it is even more obvious in the almost complete extinction of the public at the popular price theatres. Comedy, drama and diversion of various sorts seem to to be supplied sufficiently by the motion pictures to meet the requirements of a multitude of people.
From the Movie, ah, Motion Picture Section
Boy, doesn't this sound familiar?
Also, what's this? Two small boys in New York are arrested for burglarizing another boy's toy bank containing 14 dollars, using a button hook for a jimmy, and not a word in the newspaper accounts about the boys going to demoralizing picture shows. Verily, the New York cub reporters are disgracefully neglecting their plain duty. How do they imagine those good souls, the motion picture knockers and universal regulators can keep up their crusade without ammunition from the newspapers? These cubs should be ashamed, they make New York look slow and stupid in comparison with Philadelphia, where a girl has just attempted suicide, having seen her young man walking with another man, and the cub reporters in that town did not forget to remark that the girl had just left a moving picture show. That's the way to do it.
What's in a Name?
Hurrah for the Essanay people. They have started a contest, with a prize of 100 dollars for the purpose of digging up a new name of one word for designating the motion picture show, something different from motion picture, moving picture or five or ten cent theatre, something distinctive, appropriate and easy of use. (It was only in a 1917 letter that Edith Nicholson mentioned going to the 'movies' with movies placed between quotations.) MORE ON THIS CLICK
The Birth of the Art Film (What's in a name continued)
Josephine Clement, the resident manager of Keith's Bijou Theatre, Boston, states in a neat folder: "Although we show motion pictures we do not run a moving picture show which is another way of saying that the Bijou in Boston aims at a higher quality of entertainment than is afforded by the carelessly conducted five and ten cent houses. Examples like this and other Keith and Proctor picture shows in the East, as well as the many higher-class shows of the West are demonstrating the wisdom of intelligent and cultivated taste as applied to picture house management.
CLICK for Montreal's Ouimetoscope, North America's first movie amphitheatre
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