The Essanay Guide, the twice monthly publication of the Essanay Company makes announcement that the Essanay Company has posted 100 dollars to be awarded for contributor of the most appropriate word for 'moving picture show'  I  vote for 'flick'. The contest starts immediately and ends Sept 1. The judges in the contest, whose names will be announced later, are men of acknowledged authority in moving picture affairs.

The motion picture show" or 'five cent theatre' they claim as it is commonly called, is rapidly outgrowing these rather limited appellations. There is certainly a limitation in the descriptions 'picture show' or 'five cent theatre'. The fear is that 'picture show' will not command sufficient respect or suggest fully the real dignity of 'a picture show' entertainment, (see Jim Carrey escaping from a rhino's rear end. ) while 'nickel' or 'five cent theatre' is likely to prove a prohibitive ban on those exhibitors who desire to increase their admittance. (I have an idea for you! Serve a penny's worth of popcorn and charge 9 dollars per box to garburating teenagers.) Below, Vitograph film. Lots of film companies in those days and no indication that D W Griffith's Biograph  would become  history's favorite.